Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by Gen Z and Millennials, and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent, and fashion and consumer products. Open hours for the final weekend of The Armory are Saturday June 4th from 11:00 am - 7:00 pm and Sunday June 5th from 12:00 pm - 6:00 pm.įaZe Clan is a digital-native lifestyle and media platform rooted in gaming and youth culture, reimagining traditional entertainment for the next generation. “We designed the kits for fans to have something really special to play with by making them available both digitally and to suit up IRL and we can’t wait for the respective communities to get their hands on them.” “We’re back at it again with another FaZe Clan x Lyrical Lemonade collaboration and we couldn’t be more excited to be right next to them for their first venture into the gaming world,” says FaZe Clan’s VP of Marketing, Taav Cooperman.
Additionally, the red main kit will be online for purchase on June 5th at FaZe’s newly launched web store powered by Shopify - the FaZe Shop.
The red main kit will be available in physical form for consumers to purchase at The Armory, FaZe Clan’s immersive gaming lounge and retail pop-up experience in partnership with NTWRK and Shopify, located on Fairfax & Melrose in LA on Saturday June 4th from 11:00 AM - 7:00 PM and Sunday June 5th from 12:00 pm - 6:00 pm. The FaZe Clan x Lyrical Lemonade collaboration includes two custom designed EA SPORTS™kits - main kit in red colorway and goalie kit in blue colorway, available digitally in-game on June 4th. The collaboration was announced via VFX video on FaZe Clan’s socials - check it out HERE. This collaboration marks Lyrical Lemonade’s first appearance in a video game they enter this new arena alongside their gaming native friends at FaZe Clan. The collaboration will feature custom designed kits available to unlock in the EA SPORTS™ FIFA 22 Ultimate Team game mode through a Squad Building Challenge (SBC) as well as physical apparel that will be available in-store and online. (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, announced the second collaboration with multimedia music production company, Lyrical Lemonade. LOS ANGELES, CA (May 31, 2022) – Today, FaZe Clan, Inc. FAZE CLAN X LYRICAL LEMONADE COLLABORATION INCLUDES CUSTOM FIFA KITS THAT WILL BE AVAILABLE DIGITALLY INSIDE EA SPORTS™ FIFA 22 AND AS PHYSICAL APPARELįIRST DROP AVAILABLE INSIDE FIFA 22 AND AT “THE ARMORY” IN LOS ANGELES ON JUNE 4TH AND FAZE SHOP ONLINE JUNE 5TH
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